My desire is to provide helpful and thoughtful information about all aspects of doing business. Feel free to share your comments, experience and insight!

Friday, October 30, 2009

The Time Is Now To Address Social Media

Well, like it or not, social media is not going away. With users increasing daily, small businesses need to realize the fact that social media is here to stay. However, with the continued development of Twitter, Facebook, LinkedIn, YouTube and other web tools, there is an unprecedented opportunity for small business to take advantage of low-cost and even no-cost marketing tools. Now is the time for small business to address social media.

Recent surveys have found the majority of small businesses are not taking advantage of social media - either from lack of understanding or lack of time. It is a tough spot to be in but the benefits are clear - direct communication with your target market equals an increased potential for sales.

A simple way to get started is to begin in one place - start with just one of the social media platforms. Learn what you can, enlist help from others you know, read articles and jump in. Keep in mind the purpose of social media is to build relationships with others. As a business, your goal is to build a network of connections that mean something to your company...and even more importantly, you want to offer valuable information about your business to your connections.

Free promotion is truly priceless. So now is the time for small business to get on the social media bandwagon and take their marketing message to whole new level - all for little or no-cost. Now that is a strategy you just can't beat and one that should be implemented sooner rather than later!

No comments:

Post a Comment