So how do you make the most of the very top of your webpages? Here are some quick tips to consider:
- Exceptional Visual Elements
Engaging graphics and great pictures can help draw the eye down the page. They don't have to be large but they do need to be high quality and placed in a way that enhances content.
- Compelling Content
Write with user-focused language and give site visitors information they are looking for. Your visitors should be so engaged with your content they want to explore, scroll and navigate.
- Detailed Links
Show users what is available below the fold with clear, well-placed links that will take site visitors right to that content. This includes descriptive navigation as well as links within on-page content.